Since the introduction of the Scandinavian cider, it has looked and tasted basically the same. A very sweet, artificially tasting cider aimed primarily towards the younger segment of the market.
Now, the times are changing. We are seeing a large market shift towards organic, more genuine products with less sugar and less sweetness.
Ljungeld Organic Cider is the Scandinavian cider reinvented for today’s market. With 100% organic ingredients, less sugar and a more subtle taste tone it’s the perfect choice for the conscious consumer.
The target audience for Ljungeld Organic Cider is anyone from the young adult in their 20s to the lady or gentleman in their 60s.
Ljungeld Organic Cider aims to becoming a top of mind brand in the selected segment through genuine, accurate, targeted marketing campaigns in social media and by being featured in the right retail stores.